Sands Style, US edition (Bethlehem)

Winter 2016

Sands Style, US edition (Bethlehem) - THE LUXURY LIFESTYLE MAGAZINE OF SANDS CASINO RESORT BETHLEHEM

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The allure and mystique of diamonds has sparkled through the ages F orged in the white-hot stew of elemental forces that churns deep beneath the Earth's surface, and one of the toughest naturally occurring materials ever to be discovered, diamonds have fired mankind's imagination for millennia, captivating us with their dazzling beauty. I t i s b e l i e ve d t h a t d i a m o n d s w e re f i r s t discovered in India some 5,000 or so years ago. Later, the ancient Greeks described them as the tears of the gods, and diamonds were also highly prized by the Romans, philosopher Pliny the Elder writing in the first century AD that "the diamond is the most valuable, not only of precious stones, but of all things in this world." Such fascination continues into the 21st century: last year more than $39 billion was spent on diamond jewelry in the United States alone, and global sales exceeded $79 billion. And while nature has played a major role in diamonds' allure, humans have also been crucial. "The Earth makes this amazing material, but it is man who brings out its beauty," says Rick Moore, Store Director at Bellusso Joys forever masters of craft Gemologists select the best diamonds to create the most stunning jewelry. jewelry 62 w I n T E R 2 016 / 17 |

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